BRESSER was founded by Josef Bresser in 1957 in Germany. The company began by specializing in the import and distribution of quality binoculars. Old documents originating from these old days show that Josef Bresser foresaw fairly precisely the development of the Retail market in Europe. BRESSER® has partnered with JOC (Jinghua Optical and Electronics Co., Ltd.) Company, bringing the outdoor enthusiast factory-direct, high-quality optical instruments designed and manufactured in their own facilities. Their home office in Guangzhou City in the Guangdong Province is one of the largest and most sophisticated manufacturing factories for consumer optics in the world. The factory covers an area of 15,000 sqm. 


No other company in the optical consumer goods industry can claim to be that well positioned like BRESSER. Beginners as well as professionals, younger and older customers - Bresser offers the  suitable products for diverse target groups. For that reason our brand concept stands for.

Of course, our home brand BRESSER must be highlighted in particular: BRESSER offers the largest product range and the international reputation of this brand consists of high quality, reliability and an excellent price-performance-ratio. BRESSER Junior addresses children and younger future scientists. BRESSER supplies the complete range of commerce: specialists for astronomy, optics, photography, and hunting as well as retailers, toy stores and selected online stores.

Since 2012 BRESSER is the licensee of NATIONAL GEOGRAPHIC for optical and outdoor products. Herewith especially pupils, students and outdoor enthusiasts are targeted. NATIONAL GEOGRAPHIC is the brand for our international performance. The NATIONAL GEOGRAPHIC magazine is published in 40 languages - with over 60 million readers. NATIONAL GEOGRAPHIC TVreaches 440 million households in 171 countries and 48 languages.

YUKON is the leading brand for Night Vision Devices. With this high quality brand Bresser serves demanding and experienced customers.



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